2019 marks the 50th anniversary of the company’s rebirth as an independent entity after its split with Atlantic Records, in a period that became known as Stax’s “Soul Explosion.” Craft Recordings has been paying to the label and its artists in recent months with a series of reissues, box sets, playlists and more. The Memphis Masters series completes the year-long celebration of the timeless music and enduring spirit of Stax.
Craft Recordings has announced The Memphis Masters, a limited video series that celebrates various albums in the Stax Records catalogue. The series will showcase the enduring musical legacy of the world-famous label and its influence on the city of Memphis, TN.
Interviews in the films span several generations of artists, with insights from a varied line-up of contributors including Robert Trujillo (Metallica), rock singer Grace Potter, Matt Berninger (The National), Walshy Fire (Major Lazer), Steve Selvidge (The Hold Steady) and producer Boo Mitchell. All of them describe how they were inspired by the music of Stax and the reissued albums under discussion.
The Memphis Masters also features interviews with great names of Stax such as Steve Cropper, Jody Stephens of Big Star, James Alexander of the Bar-Kays and Booker T. Jones. Longtime label publicist Deanie Parker and songwriter Bettye Crutcher also share their memories of the label’s heyday.