Turntablism

DJ Don Lorenzo's Bio

Producer, DJ and VJ, Don Lorenzo has been working in the independent rap scene since the 90s and his main influences are rap, rock, and r&b. At the same time as, DJ Don Lorenzo was experiencing new music he discovered the art of turntablism; something  that would become a special relationship that Don nurtures very closely. DJ Don Lorenzo began promoting amateur parties and ended up  developing into a master dj known for his competitiveness towards other dj’s and his continuous search for new turntablism techniques. DJ Don states “Even though i’m serious about being a turntablist, I do enjoy the parties and listening to alot of music”. 

Dj Don Lorenzo’s desire to participate more actively in the music scene came in 2010 when he created the independent label (Vinyl Protection Society – SPV Beats BR) and started producing instrumental (Beats); utilizing his business knowledge together with the art of music. SPV Beats signed a partnership with DJ Menor (Casa de Bamba Project) and together we organized several parties that were at the Sampa ravines.

As  DJ Don Lorenzo’s reputation grew there was no stopping him. SPV Beats began working with the popular rap group “DNA de Vagabundo”, that was already participating in several projects and performing at important shows in the scene. One of their most important performances was opening the show for Racionais MCs at the Casa de Shows Castelo (Osasco). DJ Don shares a memory about a special show The Echoes show with the participation of musician Bocato (Trompetista),  “there was a very rich musical synergy in the air that night”. he also adds “I had the positive experience to work with the original line-up of “Flowmiga and the Astronauts”, a band that mixed pop, rock & rap.

DJ Don has always had a taste for music production, however, the studio did not allow DJ Don interaction with other people. In 2015, the Black’ 0ut Party – together with Djs Manga and K-Mina – was created. We created these parties out of our desire to enjoy different musical trips from those that were popular at the time. 

Today, DJ Don Lorenzo still maintains his creativity in his live sets, still innovating, mixing the world of black music. He is still playing parties with the participation of Dj KL Jay (Racionais MCs / Sintonia), DJ Marco (Creole / Discopédia / Sintonia), DJ Dan Dan (Creole, Discopédia), DJ Nyack (Discopédia), Dj Will / 5-1), Dj Erick Jay (several times DMC champion) and others.

 

Posted by International_Kat

My name is Maurice Edwards and I’m an avid vinyl collector, music historian and novice DJ. My music background consist of 20 years of music retail and promotion and independent artist consulting. I had the fortune of working for two of the largest music retail outlets; Tower Records and Virgin Megastore. After my tenure with major record stores in 2004, I founded a web-based self-funded start-up company called Evolution of Media (EOM) which focused on the needs of independent and major artists in the music industry. Evolution of Media (EOM) grew from 27 unique visitors to over 50,000 unique visitors per month within the first year of going live. What set EOM apart from other competitors was that we limiting site reviews and recommendations to only outstanding emerging artists and major artist that were not visible within the mainstream. Besides working with independent artist from around the globe I established working relationships with the promotion departments of Sony, Interscope and Shanachie records assisting them with extra promotion for artist such as; Al Jarreau, Sky Edwards (Morcheeba), Miki Howard, Vesta Williams, Phil Perry and many more.